「生昌焙豆」致力提供新鮮、優質的本地烘焙咖啡豆及充滿人情味嘅服務！

 

父母曾經營海味店「生昌」，未能繼承家業，但總算聽了很多生意經同埋做人處事嘅道理。二零二零年，決定開展自己的精品咖啡烘焙品牌，做自己最有熱情嘅事，用上「生昌」呢個行頭，由基本做起，提醒自己要如父母一樣努力、敬業樂業，延續他們秉承嘅精神（下省萬字老豆教誨）。

 

如今學做咖啡八年有多，雖入世未深，仍然無止境地追求咖啡這門藝術，同時各位咖啡愛好者不斷提升的要求，亦是推動自己每日努力進步的動力！生昌承諾盡力將最美味嘅咖啡豆炒俾大家！

 

請大家多多指教～

どうぞよろしくお願いします～

 

Growing up with “Sang Cheong”, a family business in ginseng dried seafood, I used to help out at the store as ordered by my parents. Although I could only be of limited assistance to them, the time I spent at the store allowed me to witness how hard my parents worked and gave me the opportunity to learn their way of conducting business the right and honest way.

In 2020, after immersing myself in the coffee industry for 8 years, I decided to inherit my family brand and bring it to the world of coffee aroma. Given the complexity and depth of coffee art, I know I can never stop learning. Thanks to my parents, I have learnt to do things with passion. With the fervor that the next cup of coffee can always be better, I have been working hard and learning every single day in an attempt to satisfy my insatiable quest for knowledge about coffee beans and coffee making techniques.
At Sang Roastery, I hope to roast and share good coffee beans with you.

May the spirit of Sang Cheong live on with Sang Roastery～

どうぞよろしくお願いします～

 

11/11/2020